A Newspaper, and a Legacy, Reordered
New York Times | February 2012
The Washington Post, shrinking its scope as it looks to a digital future, is undergoing one of the most sweeping reorientations of any newspaper in the country.
ON a Sunday in early December, Marcus Brauchli, the executive editor of The Washington Post, summoned some of the newspaper’s most celebrated journalists to a lunch at his home, a red brick arts-and-crafts style in the suburb of Bethesda, Md.
He asked his guests, who included the Pulitzer Prize winners Bob Woodward, Dana Priest, David Maraniss and Rick Atkinson, along with Dan Balz, the paper’s chief correspondent, and Robert G. Kaiser, a senior writer and editor who has been with the paper since 1963, to help him — and The Post.
He wanted to know how they thought The Post was covering the 2012 election and what might be improved. The paper, they told him, needed to strike a better balance between the ferocious 24/7 news cycle and more ambitious longer-term projects. Newsroom morale was suffering and needed his attention.
The meeting was an unusual gesture from Mr. Brauchli. In the nearly three and a half years since he became the first outsider to run the paper in seven decades, he has often fought perceptions that he is inattentive to concerns of his staff members.
But Mr. Brauchli is acutely aware of the tension that lies at the heart of his mission — a tension being faced not just by newspapers but by media companies in music, film, books, magazines and television. He is charged with maintaining the standards and legacy of a great institution — in this case, the newspaper of Katharine Graham, Ben Bradlee and Mr. Woodward and Carl Bernstein — while confronting the harsh reality that in the digital age, the grandeur is gone.
Mr. Brauchli refuses to be held hostage to the past. “There are a lot of nostalgia-drenched people in the journalism field who look back at what newspapers were and have a fairly static view of what they should be,” he said in an interview. “Just because The Washington Post used to be a certain way doesn’t mean The Washington Post has to be that way in the future.”...