What is Grown Brilliance?
At the mention of diamonds, most of us are thinking about Hollywood celebs, royalty, other rich folks etc. However, it needn’t be so. Several companies are making affordable diamonds available.
One company that is doing this is Grown Brilliance. Grown Brilliance is an American company that produces different kinds of diamond jewelry (think rings, bracelets, earrings, anklets, pendants, cufflinks etc.) using diamonds grown in their lab. Now, people don’t need to go into a stuffy store filled with snooty attendants to buy diamonds. They can just sit down at home, open up their laptop or phone, go to the Grown Brilliance website and order what they want. It will now be sent to their doorstep within a few days. Grown brilliance also has stores though for those that enjoy physical shopping.
As pointed out above, Grown Brilliance majorly focuses on diamond jewelry and their diamonds aren’t natural but man-made. So, if you are worried about blood diamonds, conflict diamonds, there is no need to be.
Click Here To Visit Grown Brilliance
Is Grown Brilliance Legit?
Grown Brilliance has only been in existence since 2021 but they are properly registered with the business authorities in New York City. Their founder Akshie Jhaveri is also well-known in the fine jewelry industry and worked for several companies before going on to set up “shop” inspired by her jeweler background.
One hang up a good number of us have about buying things online is that fear that we are handing over our money to people that we cannot see, and that they can make away with it and we cannot be able to do anything about that. Happily such a situation cannot arise with Grown Brilliance.
If you also go through reviews from past customers about Grown Brilliance, you will see that they are mainly positive. Now, while this is all well and good, there is the important matter of whether the diamonds being sold by the company are actually of high quality. The answer is yes and further explanations in that regard are given below.
Is Grown Brilliance GIA Certified?
If you are buying medications, you will want to look out for FDA approval showing that it is safe and won’t complicate your sickness. When it comes to diamonds, you should look for a GIA certification to ensure that you are buying something valuable. The Gemological Institute of America (GIA) isn’t a government body but they have expertise in grading gemstones. Existing since 1931, they rate diamonds and other gemstones based on criteria they developed. Their rating confirms whether a particular diamond is actually valuable or of a low quality.
Grown Brilliance diamonds are GIA-certified showing that they are really good. Take a look at the table below for how the GIA grades diamonds and how well Grown Brilliance diamonds perform on each criteria.
| Criteria | Different Gradings | Grown Brilliance Score |
|
Cut |
Ideal
Excellent Very good Good Fair Poor |
Grown Brilliance diamonds are either excellent or ideal. |
| Color | Colorless (D-F)
Near colorless (G-J) Faint color (K-M) Very light or light color. |
Grown Brilliance diamonds are graded I+ (falling in between g and j which means that they are nearly colorless). |
| Clarity | flawless (FL)
Internally flawless (IF) Very very slightly included 1&2 (VVS1 & VVS2) Very slightly included 1 & 2 (VS1 & VS2) Slightly included 1, 2, and 3 (SI1, SI2, SI3) Included 1, 2,and 3 (I1, I2, I3). |
The clarity of Grown Brilliance diamonds don’t fall below the VS2 grade. |
| Carat | .25 carat
.50 carat 1 carat 1.50 carats 2 carats 3 to 4 carats 5 carats |
If you want a .5 carat diamond, you can get it at Grown Brilliance. If you want something as large as a 12-carat diamond, that can also be arranged.
|
Is Grown Brilliance Reputable?
When people are in something because they want to make a quick buck, it shows, sooner or later. If they are in something because they have passion for it, it also shows. That is the story of Akshie Jhaveri, the person who founded Grown Brilliance.
Her father and grandfather were all jewelers and by the age of 5 she started going to the family workshop. She learnt a lot and was able to take over when her dad died when she was 16 years old. She later went to school to study that area more and spent years working for many jewelry companies before setting out on her own.
As stated earlier, Jhaveri didn’t just set up Grown Brilliance to make a quick buck. She set it up so as to give customers the choice to select and get what they want. She also wanted to give customers exquisite gemstones that don’t cost too much money.
A wide array of beautiful diamond jewelry are available at Grown Brilliance and if a customer feels like designing their own jewelry, they can also do that. All through the whole journey, prices still remain affordable.
Grown Brilliance Lab Grown Diamonds
Grown Brilliance is not just focusing on providing beautiful but affordable diamond jewelry to the people, they are also socially conscious. In fact the whole idea of diamonds being grown in the lab is to reduce human use of diamonds that fuel bloody conflicts and so on that note, the company is already on sound footing.
Furthermore, the boxes their jewelry comes in, the bubble wrap they are ensconced in, etc are gotten from recycled plastic, paper, etc. Grown Brilliance even uses recycled gold in crafting their jewelry.
Just like they worked hard to get GIA and IGI certifications, Grown Brilliance is also working to be certified as a carbon neutral business. They are undergoing audit by SCS Global Services.
Jhaveri and her team have been doing some fine work over the years and people are noticing it. First and foremost are the customers who really love the brand and rave about them. You also have publications like Forbes, WWD, and JCK covering their activities.
At the North America Business Awards presented by The New World Report, Grown Brilliance was named the best lab-grown diamond jewelry brand 2024. In March 2025 Inc. Magazine dropped their annual list of top female founders and Akshie Jhaveri was among 500 women to make the list.
Popular Grown Brilliance Jewelry Categories
Grown Brilliance Diamonds: You will find Grown Brilliance lab grown diamonds in a wide array of jewelry including earrings, rings, necklaces etc.
Grown Brilliance Tennis Bracelet: If you love tennis bracelets, you can find them at Grown Brilliance. They’ve also got other types of bracelets such as bangles and anklets.
Grown Brilliance Engagement Rings: At Grown Brilliance, you can find engagement rings of different shapes featuring different metals, different gemstones, etc. Also, if you want to design your own ring, you can of course do that.
Grown Brilliance Wedding Bands: Engagement rings and wedding bands are some of the most popular offerings from Grown Brilliance. If you want a diamond and platinum combo wedding ring, you can get that. Other kinds are also available.
Shopping at Grown Brilliance (In-Store and Online Experience)
Some companies are only available online while some are available offline. Some others are a combination of the two and that is what Grown Brilliance is. If you want to buy a piece of jewelry from them from their website, you can do so easily. If you want to go to their store, you can also do that.
Shopping online on Grown Brilliance website is free of hassles. Just visit their site, check the tabs for the particular type of jewelry you want and click on the one that matches your choice. You can now look through all the available designs in that category. If you see the one you want, select it and place your order.
If you don’t want the designs they already have but want to create your own, that is no problem. You can upload pictures of what you are seeking and the Grown Brilliance team will come up with different designs for you based on what you uploaded. When you settle on one and pay, they will design it and send it to you, free of charge (that is free shipping).
It is not only shipping that is free. Returns are also free as well and Grown Brilliance offers cash and store credit depending on circumstances.
For those that have a Grown Brilliance store near them, they can also go into the store and make their purchases there. Experts in the store can also help them in making a choice.
Human operations aren’t perfect. Issues will arise from time to time and Grown Brilliance has a customer support team for that. To reach them, customers can use the live chat or email option on the company website. They can also call the phone number 877-476-9627.
Grown Brilliance Review
-
Quality - 9.6/10
9.6/10
-
Price - 9.4/10
9.4/10
-
Customer Support - 9.4/10
9.4/10
Is Grown Brilliance Legit?
Grown Brilliance is a top lab-grown diamond retailer that provides distinctive designs, sustainable sourcing, and a hassle-free purchasing process for customers. Their jewelry collection unites traditional designs with contemporary elements through the use of conflict-free lab diamonds and recycled gold materials, which have received quality and authenticity certifications. The brand stands out because it delivers quickly while providing excellent customer service.
If you are still wondering whether Grown Brilliance is legit, The company has:
- Decades of industry leadership and positive media coverage.
- BBB Rating & Accreditation.
- Diamonds certified by IGI and GIA for authenticity and quality.
- Transparent, ethical sourcing and a carbon-neutral supply chain.
- Praised by customers for reliability and service
Grown Brilliance Locations
579 5th Avenue
3rd Floor
New York, NY 10017
160 N Gulph Rd
Suite 1205A
King of Prussia, Philadelphia
3003 M Street
NW Washington, DC
7986L Tysons Corner Center
Tysons, Virginia.
6000 Glades Rd
Suite 1154
Boca Raton, Florida
4054 The Strand W
Columbus, Ohio
12 E Cedar St
Chicago, Illinois
5 Woodfield Mall
Space E134B
Schaumburg, Illinois
500 Baybrook Mall
Suite 1155
Friendswood, Houston, Texas.
1201 Lake Woodlands Dr
Suite 2060
The Woodlands, Houston, Texas.
5085 Westheimer Rd.
Suite B2795
Houston, Texas.
3699 McKinney Ave
Suite 570
Dallas, Texas.
2601 Preston Rd
Suite #1053 Frisco, Texas.
8483 Melrose Place
Los Angeles, California.
Grown Brilliance Reviews
Who Owns Grown Brilliance?
Perhaps one day Grown Brilliance will go public but as of now it is a private company with just a handful of owners one of whom is Akshie Jhaveri, the lady that founded the brand.
Is Grown Brilliance a Good Company?
Thanks to certifications from the GIA and IGI, you can be sure that you are getting high grade lab-grown diamonds from Grown Brilliance. We also know that they are a brand that doesn’t just talk about sustainability. They actually make efforts in that area, using recycled materials for their boxes, bubble wrap etc. So, whether in terms of quality or from the perspective of social consciousness, Grown Brilliance is a good company.
What is Grown Brilliance Customer Service Like?
To contact Grown Brilliance, you can either email, call, or use the live chat feature on the company website. Grown Brilliance customer service team do work hard in resolving customer issues that they rarely do drop the ball sometimes which could the customers involved in such situations unhappy and unsatisfied.
What is Grown Brilliance Return Policy?
If you buy an item from Grown Brilliance and it is sent to you, the first thing to do is to look at it critically and see if it meets expectations. If it doesn’t, you have 30 days to send it back to the company. Returns are free and you will be getting either store credit (custom orders) or cash (pre-designed pieces mostly).
Grown Brilliance Vs Brilliant Earth: Which is Better?
Grown Brilliance and Brilliant Earth both believe in high quality, sustainability, as well as ethical sourcing of their diamonds. With regards to which is better, it will depend on what the customer is seeking. If you want to select from either natural or lab-grown diamonds, then go to Brilliant Earth. If you want only lab grown diamonds, then go for Grown Brilliance. There is also the fact that Grown Brilliance is generally cheaper than Brilliant Earth.
FAQs
Where is Grown Brilliance Located?
Grown Brilliance has its HQ in New York and has several showrooms in places like Houston, Florida, Washington D.C. They call those showrooms boutiques.
Is Grown Brilliance a Legit Company?
Grown Brilliance not only has certifications from industry regulators; they have also won awards with their activities covered by the likes of Forbes and New York Post. Throw in the fact that online reviews are mostly positive and it makes sense to conclude that the legitimacy of Grown Brilliance isn’t up for questioning.
Click Here To Visit Grown Brilliance