How Much Does Pipedrive Cost?
If you are planning to get the Pipedrive CRM software for your business or company, you will have to pay as it isn’t free (though there is a free trial period, that doesn’t last forever). You can be paying either on a monthly or yearly basis. The choice is yours.
Now, what is the amount involved? Well, Pipedrive costs from $24 to $99 a month and between $168 to $948 a year. Why such variance? This is because Pipedrive offers different pricing tiers so the amount that a person will pay depends on the tier they go for. For instance, the lowest Pipedrive tier is Pipedrive Lite. It costs $24 a month and $168 a year (which works out at $14). The highest tier is Ultimate plan and it costs $99 a month and $948 a year ($79 per month). Upon crunching these numbers, one will easily discover that the Pipedrive annual plans are often cheaper than the monthly plans.
How Much Is Pipedrive per month?
Still in line with what we have said above; Pipedrive has different pricing tiers and the higher one goes, the more they pay. So, it isn’t fixed. The amount one will pay for a Pipedrive plan on a monthly basis will depend on the particular plan they went for and whether they are paying monthly or yearly.
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For instance, the lowest Pipedrive pricing plan, Pipedrive Lite costs $24 monthly ($14 if paying yearly) while the next in line, Pipedrive Growth costs $49 monthly which works out to be $39 if paying yearly. To use Pipedrive Premium, one will have to shell out $79 each month or the equivalent of $59 per month if you decide to pay annually. The highest tier of Pipedrive’s pricing plans – Pipedrive Ultimate – costs $99 a month and $79 if you pay annually.
The software is certainly not cheap but when one factors in its actual operations, then the costs begins to make sense.
Pipedrive Pricing Plans
| Pricing Tier | Price per Month (per seat) | Price Per Year (per seat) |
| Pipedrive Lite | $24 | $168 |
| Pipedrive Growth | $49 | $468 |
| Pipedrive Premium | $79 | $588 |
| Pipedrive ultimate | $99 | $948 |
Overview of Pipedrive Pricing Plans
Although the cat is already out of the bag, let us still take a good look at the different pricing plans offered by Pipedrive.
Pipedrive presently has four pricing tiers namely Pipedrive Lite, Pipedrive Growth, Pipedrive Premium, and Pipedrive Ultimate. Just like many other similar software providers out there, Pipedrive has set up their plans in such a way that the higher the tier, the more features they come with. For instance, Lite is the lowest tier and has several basic capabilities. The next tier after it is Pipedrive Growth. It also has the capabilities of the Lite tier as well as some other features that the Lite tier doesn’t have. This is how the structure flows until one gets to the highest pricing plan which is Pipedrive Ultimate.
For instance, with Pipedrive Lite, a company can easily take care of basic CRM needs such as lead and pipeline management. Lead management is finding potential customers while pipeline management means organizing the process through which leads move to become actual customers.
With the highest pricing tier, Pipedrive Ultimate, a company gets specialized features such as a testing area (sandbox) for testing their apps before launching them.
Pipedrive Lite works quite well for small businesses with basic CRM needs. For instance, a sole proprietorship with a couple of outlets, several employees, and scores of customers.
On the other hand, medium sized businesses stand to benefit from either Pipedrive Growth or Pipedrive Premium. They not only get basic CRM tools but also workflow automation. Large companies with complex sales processes or security requirements are the ones that should go for Pipedrive Ultimate.
Pipedrive Pricing Review
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Features
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Price
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Customer Support
Pipedrive Pricing Summary
The sales CRM Pipedrive enables organizations to monitor their deals and leads as it streamlines their sales closure processes. The platform provides pricing options that accommodate teams of all sizes through tools that simplify sales performance enhancement, automation and organization.
Pros
- Multiple affordable base plans for various business sizes.
- 14 to 30 day free trial for testing before purchase.
- Intuitive and user-friendly interface.
- Strong sales pipeline, automation, and reporting features.
- Good integration library with popular business tools.
- Mobile app available for on-the-go access.
Cons
- Essential add-ons can make the total cost rise quickly.
- No free forever plan, only a limited trial.
Detailed Breakdown of Each Pipedrive Plan
| Plans | Lite | Growth | Premium | Ultimate |
| Features | Lead, calendar and pipeline management | Everything in Lite. | Everything in Growth | Everything in Premium. |
| AI-powered report creation | Full email sync with tracking. | Custom scoring and company data enrichment | Fortified account security with rules and alerts | |
| Real-time sales feed | Subscriptions and forecast reports | AI-powered multi-email tools | Phone and email data enrichment | |
| 500+ integrations | Meeting scheduler and contacts timeline | Contracts and e-signatures | Maximized usage limits | |
| Personalized onboarding | Live chat support (business hours) | Live chat support (24/7)
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Live chat support (24/7)
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| Leads and deals (2,500 x seats) | Leads and deals (5000 x seats)
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Leads and deals (15000 x seats) | Leads and deals (20000 x seats) | |
| API Tokens (30,000 x seats) | API Tokens (60,000 x seats) | API Tokens (150,000 x seats) | API Tokens (210,000 x seats) | |
| Email syncs (1 per seat) | Email syncs (3 per seat) | Email syncs (5 per seat) | ||
| Automations (50) and nurturing sequences (5) | Automations (150) and nurturing sequences (25) | Automations (250) and nurturing sequences (50) | ||
| Enhanced customization for teams, reports and data fields | Sandbox testing account | |||
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Lead generation and routing |
Pipedrive Monthly vs. Annual Pricing
Pipedrive isn’t looking to force customers into paying for pricing tiers they don’t want. That is why they have a well-defined structure. It is not only that they have different plans. Those plans are available either on an annual basis or a monthly basis.
So, if you are a customer that wants to subscribe to Pipedrive Lite, you get the option of paying for it either monthly or yearly. The same goes for the Growth, Premium, and Ultimate plans.
One advantage of going for a Pipedrive yearly plan is that there is often a discount on it meaning that customers get to pay reduced prices. For instance, as we have pointed out above, Pipedrive Lite costs $24 monthly. However if a person goes for lite annual, they will only be charged $14 as the monthly rate making for a total of $168 each year.
For the Pipedrive Growth plan, it costs $49 a month for the monthly plan and $39 a month for the annual plan (total = $468).
This is also the situation with the Premium and Ultimate plans. So there is up to 42% discount on Pipedrive yearly plans.
Here is the breakdown:
| Pricing Tier | Monthly Price (Billed Monthly) | Monthly Price (Billed Annually) |
| Pipedrive Lite | $24 | $14 |
| Pipedrive Growth | $49 | $39 |
| Pipedrive Premium | $79 | $49 |
| Pipedrive Ultimate | $99 | $79 |
Pipedrive Add-Ons
As we have pointed out before, Pipedrive isn’t in the habit of forcing customers to get what they don’t want. Their structure is a flexible one. So apart from the features that customers get when they purchase a subscription, the company still gives customers the choice of paying to add on additional capabilities. So, customers that truly need those add-ons can pay to get them while those that don’t need it can move on without it.
One of the add-ons available from Pipedrive is the campaign add-on. Companies can use it to come up with beautiful and customizable layouts for the marketing emails they send to potential customers. This add-on has a starting price of $13.33. For a starting price of $32.50, one can get the lead generation add-on tool known as LeadBooster. There is also a Pipedrive add-on that can tell you who has been visiting your website so that you can follow up on it. It is known as the web visitors add-on and the starting price is $41.
Some Pipedrive add-ons are priced per seat while some are priced per company. Whichever one it is, the billing cycle will be according to the customer’s pricing plan’s billing cycle. So if the customer that wants a web visitors add-on is on the Lite monthly plan. They will be billed monthly for the web visitors add-on.
Pipedrive isn’t offering add-ons alone. They also have top-ups allowing customer to increase the number of a particular feature they already subscribed to. Customers can purchase additional tokens, reports, automations, etc.
Pipedrive Free Trial
Before committing to any of the Pipedrive pricing plans that have been talked about above, people can first test them. This is as a result of the free trial made available by the company. Pipedrive has a 14 day free trial that is available on all their plans, however, you can get an extended Pipedrive 30-day free trial here. And the good thing is that people aren’t asked to supply their credit card details before they can enjoy the free trial. That is not all. Those that are on the free trial tier can use all the features on the plan they picked.
After a Pipedrive free trial, people can now go on to sign up for the pricing plan they want to use. After doing so, they can also cancel if they want. However if they cancel, their current billing cycle will continue to the end date. Then, they won’t be able to use Pipedrive anymore.
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So if Mr. A signs up for Pipedrive Lite monthly and cancels in the middle of the month, the service will still run until the end of that month. Then, they will lose access to their account. Same will apply if the person paid for a yearly plan.
Why is this so? Well, Pipedrive doesn’t offer any refunds. If a customer decides to cancel, they won’t get their money back. The only time Pipedrive will give a customer a refund is if it is the company that cancelled the customer’s subscription for one reason or the other. In such a situation, it is only fair that the company give refunds to the customer and they do so (on a pro rata basis).
Pipedrive Pros
- Straight forward interface
- Software is easy to navigate
- It is easy to customize and one doesn’t need coding skills. This applies to features such as pipelines, fields, workflows. Users can even add multiple currencies
- Sales funnel that easily displays the stage at which lead is.
- One can access Pipedrive through the mobile app.
- The company regularly updates the software.
- Software comes with AI features.
- To help people master the software, Pipedrive has a knowledge base, video tutorials and in-app guidance.
- Different pricing options are available
- Up to 400 different apps and tools can easily be integrated into Pipedrive.
Pipedrive Cons
- There is no free tier.
- Top ups and add-ons are available but one must pay extra to get them.
- In a similar vein, some useful features are only available at the highest pricing tiers.
- Sales workflow automation is easy but there isn’t any support for marketing automation.
- Customer support response times are a bit slow.
Pipedrive Pricing FAQs
How Much Does Pipedrive Cost?
Pipedrive costs $24, $49, $79, and $99 each month for the Lite, Growth, Premium, and Ultimate Plans respectively. The yearly cost for Pipedrive plans are $168, $468, $588, and $948 for the Lite, Growth, Premium, and Ultimate plans respectively.
What are the main Pipedrive pricing plans and what features do they include?
The main Pipedrive pricing plans are Lite, Growth, Premium, and Ultimate Plans. Pipedrive Lite can be used for leads and pipeline management while Growth features full email sync with tracking. With Premium, customers get AI-powered multi-email tools while Ultimate has sandbox testing account.
Can I get a free trial with any Pipedrive plan before buying?
Some companies that are offering free trials often have one limit or the other on the so-called free trial. They can ask customers to submit their credit card details first before getting the free trial. That isn’t the case with Pipedrive. People can get a minimum of 14-day free trial on all Pipedrive pricing tiers and they don’t need to submit their card details to be able to do so.
Is it cheaper to pay for Pipedrive annually instead of monthly?
Pipedrive often charges a lower monthly price for their annual plans meaning that at the end of the day, those annual plans are actually cheaper than the monthly plans even if they cost more at first.
What Pipedrive plan would work best for a small team just starting?
For a small team that is just starting out, they should consider going for Pipedrive Lite or Pipedrive Growth. If the nature of your business is such that you could substantially benefit from workflow automation, then go for Pipedrive Growth. However, if your business just has basic CRM needs, a flower shop that is looking to score more customers, then stick with Pipedrive Lite.
What are the main advantages (pros) of choosing Pipedrive over other CRMs?
The Pipedrive software is very effective in leads pipeline management but other CRM tools out there also perform relatively ok. Many also incorporate AI just like Pipedrive. However, one area in which Pipedrive outperforms other CRM tools is their visual sales pipeline which can help teams see where each opportunity stands. Another great thing about Pipedrive is that it has strong automation capabilities and its platform is user friendly (those that are new to CRM can easily figure out how to use it).
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