The End of The Steve Jobs Era
17 essential stories about (and by) the visionary genius of Apple.
Posted October 05, 2011
We've updated our Steve Jobs Spotlight to reflect the passing of the Apple's unrivaled genius. In addition to some well-known classic stories, we've unearthed some amazing narratives about Jobs by the bestselling business writer Joe Nocera, as well as a facinating Playboy Interview with Jobs conducted by David Sheff.
If you ask John Heilemann, "The Steve Jobs story is one of the classic narratives—maybe the classic narrative—of American business life. Its structure has been rigorous, traditional, and symmetrical: three acts of ten years each," he writes.
"Act One (1975–1985) is 'The Rise,' in which Jobs goes into business with his pal, Steve Wozniak; starts Apple in his parents’ Silicon Valley garage; essentially invents the personal-computer industry with the Apple II; takes Apple public, making himself a multimillionaire at age 25; and changes the face of technology with the Macintosh. Act Two (1985–1996) is 'The Fall': the expulsion from Apple, the wilderness years battling depression and struggling to keep afloat two floundering new businesses, NeXT and Pixar. Act Three (1997–2007) is 'The Resurrection': the return to Apple and its restoration, the efflorescence of Pixar and its sale to Disney, the megabillionairehood, the sanctification as god of design and seer of the digital-media future."
Back in 2008, Tom Junod mused on the fact that Steve Jobs has long known his time at Apple might be short. "In his controlling hands, technology became both the engine and the emblem of transcendence," he wrote. "But as the iPhone slips from his grasp, Jobs is making his final bid for immortality."
Harris Collingwood has a must read for Apple investors. "Can a CEO—even one as talented and visionary as Jobs—really make or break a corporation?" he wrote. "Many business scholars have grown skeptical of the idea of chief executive as superhero. Cutting-edge research reveals that while some CEOs clearly do make a big difference, many are merely the most visible cogs in complex machines."
In 2007, Michael Wolff wrote about the challenges that Jobs and Apple had to worry about. "The age of the media gadget is here, with Apple steamrolling the big distributors," he wrote. "But when consumers have the power to get content anywhere, anytime, for free, even Steve Jobs should be worried."
In 2009, Adam Lashinsky profiled a possible Jobs replacement. "Tim Cook, Apple's chief operating officer, has run Apple before: four years ago when Jobs underwent surgery for pancreatic cancer," he wrote. "Only this time, the 48-year-old Cook's stint running the company may end up being the ultimate job tryout. If Jobs' health does not improve, Cook certainly seems a leading candidate to run the Cupertino, Calif.-based computer and device maker."